Into Your Business

Business Development through Marketing and Lead Generation

Into Your Business (IYB) assists small and medium enterprises (SME) to develop their business using a marketing focused approach.

• IYB will carry out an appraisal of the current sales and marketing strategy within a business and make recommendations
• IYB will identify and act upon opportunities to grow a client’s business, leaving the client free to satisfy current customers while IYB generates future business on their client’s behalf
• IYB will use marketing tools such as media communication, PR, political lobbying and lead generation to increase awareness of the business and its benefits and successes.

IYB ensures that you have the right approach, with the right people, at the right time for the best effect

Services include:

• Lead generation Identifying key prospects or following up already identified prospects with the aim of securing appointments/meetings PR Using public relations to increase awareness of the business and/or to improve the reputation of that business
• Political lobbying Raising awareness of a product or service at central or local government level to gain backing and support
• Media communication Generating newsworthy stories for all appropriate media in order to achieve maximum exposure and positive publicity for the business
• Sales and marketing strategy appraisal and advice Taking an honest and objective look at every area of sales and marketing within a business to identify necessary improvements that will result in more successful trading.